Tenacity ClothingTenacity Clothing, the European "brand" from Jaco Clothing USA, is now available in Ireland .
Tenacity Clothing is a performance sports lifestyle brand that creates innovative apparel and accessories. Their clothing is designed to meet the needs of an ever growing range of hybrid training and conditioning disciplines including Mixed Martial Arts, Core Training, Cross Fit, Boot Camp Training, and Yoga.
Tenacity strives to use materials that give superior technical performance, and where possible are sustainable and kind to the environment. Tenacity's parent company, Jaco Clothing, have four core beliefs and each character of the name represents one element:
J = Respect, for one’s self, others, and the environment
A = Strength, measured by mental fortitude that creates capabilities and accomplishments
C = Courage, to do what other’s only dream of doing
O = Tenacity, with the ability to view failure as a valuable part of the journey